Willinglee
Strategic visual design & enhanced website propel gift box company to success
Co-Founder, CEO, Chief Creative Officer
Services
Creative Direction
E-Commerce Management
Website Design
Strategic Visual Design
Brand Development
Marketing Design
Copywriting
Art Direction
The Client
Willinglee, an innovative gift box company, transforms the gifting experience by offering boxes filled with US-made products, all wrapped in earth-friendly, hand-painted paper. Willinglee is dedicated to celebrating the everyday, making gift-giving more frequent, inclusive, and impactful.
The Challenge
Willinglee sought to differentiate itself in the crowded gift box market. The challenge was to enhance the product, website design, and marketing design to stand out against competitors, leading to a relatable company that would resonate with customers.
The Solution
Merging Willinglee's vision with our design expertise, we implemented significant improvements, resulting in an enriched gifting experience. This transformation led to increased customer satisfaction and a surge in brand recognition.
Impactful Fusion of Website Dresin & Brand Strategy
Willinglee recognized the need for an improved website design and strategic visual design across marketing platforms to better engage our core audience. We aimed to engage their core audiences: gift-givers of every kind and recipients across a broad demographic spectrum. Collaborating with a skilled brand strategist and leveraging customer feedback, we reshaped the website and social media assets to align with the brand's fun yet calming vibe. Every aspect, from typography and color schemes to visual elements, underwent strategic adjustments, resulting in a more cohesive and engaging brand presentation.
Boosting Brand Recognition
Willinglee's brand turnaround hinged on strategic collaborations and the leveraging of insightful customer feedback. By working closely with a proficient brand strategist, we made informed decisions about product selection and the curation of gift boxes. This customer-centric approach, coupled with our design expertise, resulted in a collection of gift boxes and service offerings that truly resonated with our audience, significantly boosting Willinglee's brand recognition in the market.
Conclusion
Willinglee is still operating today as a small but mighty 2-person team. Need a gift for a friend, colleague, or loved one? We’re here to help with curated boxes and custom offerings.
