Interior design played a vital role in delivering on the promise of comfort and discovery at The Guild. Collaborating with design agencies to outfit both rooms and amenity spaces, we carefully selected furniture, fixtures, and equipment (FF&E) that reflected the distinct character of each hotel's surrounding city and neighborhood. In our pursuit of creating unforgettable experiences, we placed a paramount emphasis on ensuring our guests could navigate with confidence. Through meticulous planning, multiple on-site visits, and interactive testing, we implemented clear and effective wayfinding strategies that seamlessly guided guests, particularly in unfamiliar surroundings. Collaborating with multi-family companies, we embraced co-branding and co-wayfinding strategies, ensuring smooth guidance throughout a guest’s journey with us.

To further enhance the overall experience, we thoroughly managed the creation of comprehensive in-room, sales, and marketing collateral. This included precisely-crafted room maps, captivating welcome posters, evocative postcards, informative neighborhood guides, persuasive sales decks, compelling investor pitch decks, and an array of branded merchandise. By curating a cohesive visual language, we ensured that every touchpoint resonated with our brand identity, leaving a lasting impression on our guests. Through our unwavering dedication to wayfinding, interior design, and collateral creation, we aimed to go beyond mere hospitality. We sought to create a seamless and captivating experience that transcended expectations, immersing our guests in a world of comfort, discovery, and wonder at every step of their journey with The Guild.