GoSite
Unified Design Transforms GoSite: Driving 10X Revenue and $60M in Funding
Senior Product Designer, Design Manager
Services
Product Design
Marketing Design
Brand Design
Design Systems
The Client
GoSite is an all-in-one platform designed to help service-based small businesses thrive with fewer obstacles. Their solution enables business owners to manage their online presence while allowing customers to find, book, and pay for services through a streamlined digital experience.
The Challenge
Small business owners typically juggle multiple disconnected tools and web applications to establish and maintain their online presence. This fragmented approach creates unnecessary complexity, wastes valuable time, and often results in inconsistent customer experiences and lost business opportunities.
The Solution
We created a comprehensive design system that extended across all GoSite products, applications, and marketing channels, unifying their rapidly growing suite of business tools while significantly enhancing usability for both business owners and their customers.
Building a Unified Design System
Our process began with in-depth research into GoSite's brand identity, user pain points, and competitive landscape. This foundation informed our strategy to create coherence between their marketing website and product experience, starting with a holistic branding refresh. The resulting design system not only established visual consistency but created a scalable framework that attracted significant investor interest.
Elevating User Experience
We tackled user retention by implementing continuous testing and feedback loops that identified critical friction points. Our redesign prioritized the free trial onboarding experience and initial user journey, creating clear paths to value for new users. The introduction of an intuitive website builder allowed business owners to establish their online presence in minutes rather than days.
Recognizing that many business owners operate primarily from mobile devices, we enhanced GoSite's existing app with a focus on essential on-the-go functionality. This targeted approach resulted in a highly-rated mobile experience now enjoying a 4.4/5 star rating in app stores.
Business owners received an enriched mobile experience with critical operational tools: profile management, review monitoring, contact organization, payment processing, advertising controls, and a native website builder. This comprehensive toolkit enabled efficient business management from anywhere, significantly reducing administrative burden.
A Companion App
We also developed a companion consumer app that transformed how customers interact with local businesses. This app featured intelligent business discovery, personalized service recommendations, streamlined booking, and secure payment processing. The platform included detailed business profiles, special offers, appointment management, and in-app messaging for direct communication between businesses and customers.
A Transformative Collaboration
Our partnership with GoSite delivered exceptional business outcomes. The company experienced a tenfold revenue increase, expanded from 40 to 250 employees, renovated multiple properties to accommodate growth, and secured $60 million in funding. These results demonstrate how strategic design thinking and cohesive product experiences can drive substantial business transformation.
Conclusion
Our work with GoSite exemplifies how comprehensive design strategy can transform not just a digital platform but an entire business ecosystem. By creating intuitive experiences for both business owners and their customers, we helped GoSite bridge the technology gap for service-based small businesses. The unified design system and enhanced product suite not only drove immediate business results but established a scalable foundation for GoSite's continued expansion. This project demonstrates the profound impact that user-centered design can have when applied holistically across a multi-sided marketplace platform, creating value for all stakeholders while driving remarkable business growth.
