Betterleap
Iterative Product Design Revolutionizes Recruiting through AI-first Approach
Design Manager, Senior Product Designer
Services
Product Design
Marketing Design
Brand Design
Design Systems
The Client
Ever felt ignored by a recruiter or endured multiple rounds of interviews for no result? Companies face similar challenges—struggling to find the right hire or losing ideal candidates to rivals. Recruiting's a mess. Betterleap is here to clean it up.
The Challenge
Betterleap had an excellent product idea—a SaaS tool for recruiters to manage candidates, automate communication, and provide in-depth insights. However, they faced three key issues:
Growth: Transforming an early MVP into a fully functional product for live user testing.
Speed: Lack of a design system caused consistency and delivery problems throughout the product cycle.
Flexibility: Team members juggled various roles, requiring versatile support across pitches, marketing, product, and user research.
The Solution
We introduced a net-new, 5-star rated Chrome extension, orchestrated a complete brand, website, and marketing shift towards an AI-powered approach, and expanded product features by 400%, receiving positive user feedback. Our iterative design cycles, driven by user input, alongside the implementation of a robust design system, contributed to these significant achievements.
Onboarding
We removed initial paywalls in favor of a transparent 7-day trial, minimizing form fields and enabling single-click Google or Microsoft authentication. This frictionless approach maintained engagement while strategically placed feature-specific paywalls demonstrated upgrade value as users explored the platform's capabilities.
Extension
We developed a Chrome extension that solved a critical pain point: the tedious process of transferring LinkedIn candidates to recruiting software. Rather than forcing recruiters to download CSV files and manually upload data, our extension enabled one-click candidate transfers directly from LinkedIn profiles, saving hours of administrative work weekly.
Sourcing Co-Pilot
Leveraging machine learning and AI, we created an experience that delivered a daily digest of ideal candidates to recruiters' inboxes each morning. The system analyzed previously selected candidates to recommend similar profiles and even helped craft personalized outreach messages. This transformed the traditional sourcing process from active hunting to intelligent curation.
Funnel Management & Sequencing
We redesigned Betterleap's core Projects feature as a centralized hub where recruiters could manage candidates across multiple roles. The interface provided clear visibility into candidate progression while streamlining actions that previously required multiple clicks or screen transitions.
Our communication sequencing system balanced automation with personalization. Messages incorporated candidate-specific details while maintaining the recruiter's authentic voice and signature. We integrated AI assistance to help recruiters create effective sequences more quickly, and extended this functionality into our Chrome Extension so users could build sequences without leaving LinkedIn.
Marketing Assets & Design System
We developed a comprehensive design system that ensured consistency while accelerating the development process. Our delivery team worked closely with Betterleap's engineers, creating a shared language that shortened iteration cycles. Simultaneously, our visual designers crafted marketing materials with a tech-forward aesthetic optimized for readability and conversions that aligned perfectly with the product experience.
Conclusion
Our strategic design transformation of Betterleap resonated powerfully in the market, culminating in a $13 million seed funding round. By addressing fundamental pain points in the recruiting workflow through thoughtful product design and AI integration, we helped position Betterleap as a pioneer in recruiting technology. The combination of streamlined user experiences, intelligent automation, and consistent design language created a compelling platform that delivered measurable efficiency gains for recruiters while setting a foundation for Betterleap's continued innovation and growth in the competitive recruitment technology landscape.
